Created as part of School of Motion’s Illustration for Motion course.
Overview:
We were assigned to redesign a social media story for a fictional news site called Me & You. The site was releasing a report on binge-watching among youth, but their existing illustrations had a mature style. The main goal was to redesign the illustrations while keeping the same concept– a person and a body of water– but adapting it to connect with a younger audience, specifically 13-24 year olds.
Approach:
I reflected on how youth spend their freetime, focusing on how often healthy habits and hobbies are set aside in favor of binge-watching TV shows. These healthier activities can feel as though they sink out of our lives. I took a trending water activity–paddleboarding–and drew a young character navigating through a lake of information with her dog.
Original illustration (provided by School of Motion)
